New vs Returning Client-ID variable in Google Tag Manager

Sometimes, while configuring tags in Google Tag Manager, we want to know if the user visiting our site for the first time or not. Variable like that can be very useful if we want to fire some of our tags only for new or returning users, or assign different conversion value of the same conversion Read more about New vs Returning Client-ID variable in Google Tag Manager[…]

Offline campaigns measuring with “Vanity URL”

Vanity URL – is a short version of your site domain, that is easy to remember and enter in the browser. This picture from newspaper should explain you pretty well why publishing of usual links in your offline advertise is not a good idea. Let`s imagine I`m promoting my app – SKAGs Table Creator, which is Read more about Offline campaigns measuring with “Vanity URL”[…]

Multi-Channel Analysis in Google Analytics

As you might know, people often doesn`t buy anything just after they have seen an advertisement. How many people you know, that have bought a car just after they`ve seen for the first time a banner (even very attractive), with that car? Yes, some cheap products can be bought impulsively, but before buying any kind Read more about Multi-Channel Analysis in Google Analytics[…]

How to Create a Data Set in Google Analytics

Data sets in Google Analytics are allow to import external data into your account. An example of such data could be your costs, spend on SEO or Facebook campaign. Keeping all data in one analytical system allows for comprehensive analysis of all your advertising channels. So, that`s how to create a Data Set in Google Read more about How to Create a Data Set in Google Analytics[…]

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