Pandas Python Library = Excel On Steroids (tutorial for beginners)

People that never tried programming often think, that programming is something very complicated and hard to start. Honestly I had the same thinking until I tried python – one of the most intuitive programming languages with a low entry barrier. While learning programming it’s important to be able instantly try your knowledge in practice. In Read more about Pandas Python Library = Excel On Steroids (tutorial for beginners)[…]

How You Can Create Your Own Bot Using Selenium WebDriver And Python

When I created my first bot with Selenium library – I could not believe how easy and intuitively Selenium is. It’s like writing a scenario for a movie – You just describing step by step what should be going on. In my particular case – Selenium helped me to automate reporting of some advertising platforms, Read more about How You Can Create Your Own Bot Using Selenium WebDriver And Python[…]

How To Automate Facebook Ads Reporting In Google Data Studio With Python And FB Marketing API

If You ever wanted to create a dashboard with Facebook Ads data – You probably had an issue with data connectors. The most popular like “Supermetrics” – costs money, but You can try to create your own solution with a very little costs. There is a scheme of my solution: As you can see on Read more about How To Automate Facebook Ads Reporting In Google Data Studio With Python And FB Marketing API[…]

Markov Chain Attribution – Simple Explanation Of Removal Effect

“Markov Chain Attribution” is one of the most popular data driven attribution models. The most important concept behind this model is removal effect. In this article I`ll try to explain the math behind removal effect in a simple way without any formulas. As an example we will take a very simple use case – four Read more about Markov Chain Attribution – Simple Explanation Of Removal Effect[…]

3 Helpful Python Functions For Data Manipulation

Working with Pandas dataframes It`s often needed to reshape the data, in order to prepare it for further analysis, visualization or library that requires particular data form. I`ve decided to share with you some functions that I used a lot working with customer journey paths, exported from Google Analytics. For experienced data scientist that could Read more about 3 Helpful Python Functions For Data Manipulation[…]

Parallel Coordinates For Multidimensional Data Visualization

Parallel coordinates were invented in far 1885 by French engineer and mathematician Philbert Maurice d’Ocagne. When I discovered this way of visualization – I was really impressed how it allows to visualize such a complicated thing as multidimensional data in a simple and intuitive way. This is how I visualized few dimensions of Mobile App Read more about Parallel Coordinates For Multidimensional Data Visualization[…]

5 Google Spreadsheet Formulas Which Every Web-Analyst Should Know

Google Spreadsheet formulas is a powerful tool which can make your life much more easier if you are working with data a lot. There are a lot of interesting extensions that can be very useful for a online marketeer, like Google Ads extension or Google Analytics extension for Google Spreadsheets, but output data which you`ll Read more about 5 Google Spreadsheet Formulas Which Every Web-Analyst Should Know[…]